Radical Reprint

When Sunday Print Co. started out, Princeton was one of the first bands that we printed shirts for. They were just starting out as well, so it's been cool to watch them achieve little successes along the way in the music biz, while we've achieved little successes along the way in the t-shirt biz.

 

We hadn't heard from them in a while, and this month they placed a reorder for their very popular "Virginia Woolf" shirt design. We've printed a few designs for them over the past few years, but this one has always been my favorite.

 

 

Vwoolf_2

Simple, clean designs people. Get to know them.

 

 

Vwoolf_1

A nice little gold foil accent for the arm of the shades.

 

 

Vwoolf_3

A nice bunch of t-shirts for a nice bunch of dudes. You can check out some of their tunes here, and get yourself a swanky new t-shirt here.

 

Recent T-Shirt Radness

We've been working on some cool projects so far this year at the Print Co. Enjoy some photos while I figure out something interesting to write about.


Kenny Fuckin' Powers! HBO's Eastbound & Down 

Ebd_hbo
Comedian Doug Benson's Doug Loves Movies podcast

Dlm_ast

Creative Grounds

Creativegrounds
The Beat Skateboarding

Beatsb

Spring/Summer 2012 line for Handsome Supply Co.

Hsc

Dodgeball...

Oldeballs
dodgeball...

Batshitcray
And more dodgeball.

Ddd

Event tees for Occidental College

Oxy2012

Fundraiser tees for Charles Drew University

Cdu

Happy Anniversary

In early March of 1987, I got my first professional grade, skateshop skateboard for my 13th birthday. I had been riding skateboards for a couple of years at that point, but getting a top-notch board somehow legitimized my hobby, and made me feel like I had officially become a skateboarder.

Next week I'll be turning 38, marking the 25th anniversary of my membership into the best/worst club on the planet. I salute all of my skate homies past and present. I wouldn't be who I am today without all of you, and these four-wheeled toys that we roll around on.

13th birthday present:

Psychostick
Jersey Shore street plant sesh 1987:

Invert
Big pants, small wheels. Love Park 1992:

Lovepark
Los Angeles 2012:

Boneless
38th birthday present:

Welcomebna

 

 

 

Sunday Print Co's New Toy

For the past two years, I've been making a significant equipment purchase at the end of the year to take advantage of a new-ish tax credit that allows small businesses to take a full deduction on the cost of equipment. It's called Section 179, and if you own a small business of any kind you should mention this to whoever prepares your taxes. You can deduct the expenses of pretty much anything from office furniture to a new laptop to any giant piece of machinery you might need. It's allowed us to make some necessary upgrades these last two years and catch a nice break the following April. 

The reason for waiting until the very end of the year has been that Ryonet, one of the companies we purchase equipment from, always has a big holiday sale. On top of the tax deduction, we have walked away with some pretty sweet deals on the equipment itself by squeezing in the purchases during the last week of December. By that time, we have a pretty good idea of how much money we're going to end up with, and what piece of equipment would really help move things along at the shop. At the end of 2010, we picked up a new printer to output better quality film positives, along with a new exposure unit to make better quality screens from those film positives. This past year, we decided that it was time for a conveyor dryer upgrade. We had been running a Ranar Scamp that was purchased in an emergency when our old conveyor kept breaking down. Although it's a solid little machine, now that we have more space, it seemed like a good idea to move in the direction of more power and versatility. 

After a couple years of researching conveyors, and scratching my head trying to figure out what made one better than the other, the decision became a bit easier when BBC Industries introduced the Big Buddy Forced Air. It's the right size for the shop physically, and productivity-wise, it seems perfect for the volume of work that we usually deal with. It also gives us the flexibility to get into more discharge and even water-based printing, without having to purchase a giant, gas-powered monster. That should make for some interesting experiments over the next few months.

Dryer2
The belly of the beast:

Dryer1
Adding a second dryer allows us to break out Old Faithful, the first 4-color press that we purchased when we started doing business, and run it with the Scamp when our schedule gets too hectic.

Shop
It took a few weeks to get delivered, and this past week we got it assembled and had an electrical upgrade to handle the juice. This week we finally get to put it to work.

 

ISS Long Beach 2012

Yesterday, Paul and I attended the Imprinted Sportswear Show in Long Beach for the sixth year in a row. It's always interesting to check out what kind of new equipment, apparel, and technology is available to our industry.

I wanted to bring my camera to document some of the highlights this year, but the ISS website clearly states "No cameras or video equipment allowed on the show floor. Violators will be prosecuted." Really? Prosecuted? So, I left the camera behind. Upon arriving, I quickly noticed that everyone and their uncle had a camera, and were happily snapping photos, unprosecuted. So much for following the rules. All I walked away with was this blurry Blackberry photo of an automatic press that was set up to look like a spaceship. I want a spaceship.

Spaceship
I attended Mark Venit's seminar on cash flow management, and Paul took Ryan Moor's seminar on internet marketing. It was a nice confidence booster to find out that my self-taught, make-it-up-as-you-go method of accounting seems to be working out. Although we haven't yet struck it rich from running a screenprinting business, I feel like we're in a much better position than a lot of folks in the industry. Times are tough, and by keeping things organized and not overextending ourselves too much, we seem to be getting ahead.

After the seminars, we walked the show floor for a bit to peep out new gadgets, and chat with some of our apparel and equipment manufacturers. The show seems to be getting bigger every year, and it's becoming a bit overwhelming to navigate through all of the non-screenprinting exhibitors. I can only look at so many rhinestone apparel embellishments before my eyes roll back in my head. The highlight of the day was talking to the guys at BBC Industries about the new conveyor dryer that we recently purchased (that will be arriving this week!). We decided that we were due for a dryer upgrade at the end of 2011, and the Big Buddy Forced Air seemed like the perfect addition to the shop. John from BBC showed us the ins and outs of the controls and answered all of our questions about the machine.

We finished the day with tacos and beers at Sharky's to calm the sensory overload of the trade show, and headed back to the city. Until next year, smarmy salesmen in polos and khakis, until next year...

Friday With Errandboy

Today, Willy from Errandboy stopped by to help me figure out an ink color for a reprint of his "Urchin Cement" tee. He's been one of my favorite clients to work with over the past couple of years, combining a keen eye for design with a slightly twisted sense of humor. It doesn't hurt that he's a fellow Pennsylvanian, either. Stay tuned for a more in-depth post on the history of Errandboy in the near or not-so-near future.

Press set up and ready to go.

Press
Taking it to the Next Level. These shirts are pretty damn nice. I've been pushing them on people who are looking for a less-expensive alternative to American Apparel.

Nextlevel
On a semi-unrelated note, I trashpicked a piece of wood and built a squeegee sharpener this week!

Sharpener

Willy checks out the tees, and refers to my best friend/worst enemy, the Pantone chart to dial in the print color.

Willy
The shirts were a weird greenish-grey, so we wanted to print a slightly darker greenish-grey for a monochromatic look. 417C looked like the top contender.

Formula
After some mixing and tweaking and more mixing we had it.

Ink
Finished product was on-point, and another week at Sunday Print Co. was in the books.

Final

How I Became a T-Shirt Nerd

It all started with the "Clean Rooms Are Boring" t-shirt that I had when I was six or seven years old. My mom thought that was hilarious. She thought her shirt that said "A Woman Without a Man is Like a Fish Without a Bicycle" was quite funny too. Needless to say, we got a lot of strange looks from people when we were out in public.

Then there was the "Mumford Phys. Ed." tee. I saw Beverly Hills Cop when I was ten, and Eddie Murphy was on my short list of favorite people in the world. When I got my very own "Mumford Phys. Ed." tee, I felt super cool. I could run around swearing, and listening to the "Axel F" song, while sticking bananas in people's tailpipes all day long.

Axelfoley

So, at a young age I was already aware of the awesomeness of the t-shirt. Toward the end of grade school and the beginning of junior high school, I began to get more and more involved in skateboarding, punk rock, and hip-hop. It was the late '80s, and all three of these subcultures relied heavily on the t-shirt for marketing purposes. It was at this point that I became somewhat of a discerning collector. I had shirts from my favorite skateboard companies and my favorite bands. I even started trying to make my own with fabric paint and markers. I got pulled aside and lectured by teachers for wearing "Dead Kennedys" and "Minor Threat" shirts. Not sure what they found offensive about Minor Threat, but growing up in Pennsyltucky, it wasn't hard to upset people.

Minorthreat_4

As I got older, the collection grew, and so did my interest. If it wasn't for an unsupportive high school art teacher, I might have ended up in the t-shirt industry sooner. It wasn't until I was 26 or 27, that I fell ass-backwards into an apprenticeship at a screen printing shop. My friend Todd started doing some design work for a guy named Sambo who had a small printshop that mainly serviced the skate and surf industries. He told me that Sam needed help doing some of the dirty work around the shop. At the time I had been working as a bike messenger for several years, and failing at attempts to go back to college repeatedly. It sounded like a dream job. It wasn't. It did pay the bills for awhile though, and I got to finally learn hands-on about something that I had been obsessed with for years. I was printing shirts and stickers and skateboards, and I felt proud to be doing something constructive.

Fast-forward a few years to me following my girlfriend Erin across the country to live in Los Angeles. I ended up landing a job in a t-shirt shop, helping out with their screen printing and production. At least that's what I thought. The owners were never present, and they had a history of hiring underqualified goons to run their business for them. With little management, my co-worker Paul and I were left to fend for ourselves, and I started to learn how to run a business. We started joking about starting our own business and getting the hell out of there. After a few months, the joking turned into serious consideration. We were working six days a week, so we started spending Sundays researching the possibilities of actually going for it, and trying to come up with some sort of plan (this is where the Sunday Print Co. name came from; contrary to popular belief, we're not bible thumpers). We started scrounging up money from savings and family members, registered our business name, bought a computer and some humble equipment, and in January 2007, we began running jobs independently. I was printing t-shirts for a living, and I was my own boss. 

Five years later, we're still at it. It's been rewarding. It's been a giant pain in the ass. It's been a lot of things, but the one thing that remains constant is that I still think about t-shirts every day. I've finally arrived at the point in life where I'm proud of what I'm doing, and I'm ok with the reality that it's probably what I'm going to be doing until I either retire or drop dead. Might as well nerd out on it.

 

 

Testing... 1... 2... 3...

So here it is, my umpteenth (and final) attempt at getting something like this going. I've been wanting to start a blog to chronicle my adventures in the t-shirt printing industry (as well as other things that I feel to be relevant and interesting, but I will attempt to stick to a theme). I've tried several other platforms, and was never able to get a page to look the way I wanted it to, so I quickly lost interest. Apparently, I'm too smart for Tumblr, and not quite smart enough for Wordpress. My sister has been using Posterous for some time now (check out Mod Librarian), and I liked the simplicity of it, so I'm giving the blog world one more shot.

Tshirtnerd